1.⁠ ⁠Zewei (Project Head / Graphics) 2.⁠ ⁠⁠Megan (Lead Video Editor) 3.⁠ ⁠⁠Karl (Video Editor) 4.⁠ ⁠⁠Erica (Copywriter)

Overall Goal: Establish a Dominant Online Presence & Drive Conversions

The primary objective of this content strategy is to position the consultancy as the go-to expert in university applications while generating leads and conversions. This will be achieved by:

1. Building Brand Authority & Thought Leadership
   • Consistently delivering high-value content (admissions tips, success stories, application strategies).
   • Showcasing expertise through engaging, data-backed, and insightful content.
   • Leveraging testimonials and case studies to build credibility.
2. Maximizing Reach & Engagement
   • Posting high-quality, frequent content (30 posts/week) across key social media platforms.
   • Actively engaging with the audience to create a strong, loyal community.
   • Utilizing trends, interactive formats (polls, Q&A), and viral content strategies.
3. Optimizing Content for Lead Generation & Conversions
   • Creating content that educates while subtly driving action (e.g., booking a consultation).
   • Leveraging SEO and data-driven insights to refine content performance.
   • Using calls-to-action (CTAs) that funnel users toward sign-ups, free consultations, or lead magnets.

Success Metrics:

✅ Views – To track content reach and visibility.

✅ Engagement (likes, comments, shares, saves, DMs) – To measure audience interaction and interest.

✅ Growth in audience size – To assess brand expansion (followers, subscribers).

✅ Higher conversion rates – To track the number of leads generated and consultations booked.

✅ Content virality – To measure how often content is shared, saved, and reused.

The end goal is to ensure that when students and parents think of university applications, this consultancy is the first name that comes to mind. 🚀

1. Zewei – Content Strategist & Performance Analyst

Responsibilities:

• Develops and maintains the content calendar, ensuring a strategic mix of informative, engaging, and conversion-driven posts.
• Conducts research on industry trends, SEO, and competitor strategies to optimize content.
• Tracks key performance metrics (engagement, reach, conversion rates) and provides insights for content improvement.
• A/B tests different content formats and styles to refine effectiveness.
• Works closely with the copywriter, video editor, and social media manager to align content with audience needs.